You
+ Your audience
+ Me
Who
what
What is content planning?
This is where we determine your target audience, major content themes, and smaller topics. Then we choose content formats and channels for distribution.
What is evergreen content?
Similar to "evergreen plants" that flourish year-round, this content is considered timeless and can be updated once a year (e.g. ebooks, guides, thought leadership).
What is talent sourcing?
You need to know what to look for, which questions to ask, and how to go about hiring creatives for your content creation. I can work with you to find that talent.
What is brand storytelling?
This is bigger than a company's origin story or founder's journey. It's strategic narrative. It sits on your owned/earned channels and is shared by word of mouth.
What is copywriting?
This is an art form. Have mercy on your audience by giving them as much helpful information as possible, in the least amount of words, so they can then act.
What's an editorial calendar?
Once we've nailed down the who, what, where, why, and how, we get the when. This is where your calendar comes in to set things up monthly or quarterly.
What is content creation?
We're talking about strategic content creation from ideation to briefs then final edits. Creation begins with thorough research no matter the size or platform.
What is copyediting?
Dotting every "i" and crossing every "t" while making the storyline flow... If you can't stand to look at your work anymore then call on a pro—your copy editor.
What is SEO content?
Whether it's keyword research, on-page optimization right in your content, or pillar/cluster page planning, we can build your ranking profile together.
When
Yesterday, today, or tomorrow.
But don’t wait too long.
Building your brand and credibility takes time.
Where
We can start with a call where I listen and you tell me your needs.
On our next call, I advise.
Local? Let’s grab a ☕️ in person!
]Why
People find your content (lead generation), come back for more (lead nurturing), and stay because they trust you (client retention).
But first, you need a strategy in place. I can help you.
]